4 media selling and ITEK agree upon cooperation

ETIM / Standardization / News  - 
ITEK and 4 media selling have agreed upon a cooperation in the field of master data exchange between industry and trade. Both companies have been involved in the creation, optimization, classification and distribution of product master data for decades.

4 media selling is mainly a partner of the manufacturing industry. Heiko Dehne (managing partner of 4 media selling GmbH) on the cooperation: "In our projects we are always faced with the challenges of creating the desired data quality and providing the finished data as efficiently as possible. Creating data in the desired quality is our core competence. We had already got to know and appreciate ITEK's systems for checking and distributing the manufacturer catalogues from the supplier's point of view. By this cooperation we hope to provide our customers with a faster way of data into the systems of ITEK's customers, e.g. Open Datacheck. Our task will be to reduce the coordination effort between ITEK's customers and our customers significantly". 

Prof. Dr. Uwe Kern, managing partner of ITEK, emphasizes: "The cooperation with an experienced professional and industry expert like 4 media selling will especially benefit our common customers. But also on the conceptual level we want to further optimize the standardization and B2B processes together".