Product data in wholesale: the basis for efficient processes

A study by Wakefield Research shows that poor data quality can cost companies up to 25% of their turnover every year. The causes include incorrect orders, manual rework, media disruptions and unnecessary time spent maintaining and passing on product information. (Source: Wakefield Research Data Quality Survey, 2023)

This problem is particularly evident in wholesale, where a large number of items are marketed via different distribution channels. Missing technical information, inconsistent classifications or outdated product images cause sales processes to stall, customers to cancel orders or internal processes to be delayed.

A centrally controlled product data management system such as the XS Cloud can provide a remedy here. It not only ensures a consistent database, but also reduces manual effort and speeds up throughput times from goods receipt to digital sales.