What does ETIM do in wholesale?

The ETIM standard is an ID-based classification model, which enables a unique and internationally applicable classification of products. In wholesale, this means that products classified according to ETIM are easier to find in online stores.

With ETIM, wholesalers have the possibility to display product features within their online stores. Features can also help to build up a filter, so that the search results show the visitors exactly the right result.

In addition, products can be compared with each other within a class. The individual features then help to find the right product. Alternative products can also be offered if a product is not available.

The use of ETIM-classified data promotes cooperation between manufacturers and wholesalers. With ETIM, all parties use the same standard for product categorization and description and thus have a common product and catalog database. This improves collaboration in supply chains because the structure and description structure are the same across companies, eliminating all previously necessary and costly data formatting and customization.