Why is product data so important for wholesalers?

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In times of digitalization, it is also important for wholesalers to digitalize processes such as sales through online stores. This requires perfect and high-quality product data.

In order to market the articles effectively, product data as well as marketing and sales documents are required. After all, no one would buy a pair of trousers online, for example, if there was no picture of the item. But this is exactly where the problem often lies: uniform data quality that is available across suppliers.

The amount of information and data has increased exponentially in recent years. In the meantime, the amount of digital data generated annually worldwide amounts to more than 103 zetabytes (year 2022). To put this into perspective, you would have to stream a standard definition feature film 50 trillion times to reach the data volume of 50 zetabytes. That would take about six billion years (the earth has only existed for 4.6 billion years). Source: German Federal Ministry of Economics and Climate Protection, 2020.

The sheer volume of data is almost overwhelming. But it is not only the quantity of data that matters, but also the quality. It is therefore all the more important that data, and product data in particular, are of high quality.

 

This is because it is becoming clear that comprehensive digitization in wholesale is only possible if high-quality and uniform product data is provided by suppliers. This is the only way to ensure automated processes and efficient digital sales.

One solution approach that is suitable for wholesalers is product data management. With such a solution, data quality can be optimized and process costs in data maintenance can be reduced.

Are you looking for a solution for your data logistics and product data distribution? Then feel free to contact us by e-mail at service(at)itek.de or by phone at +49 5251 / 1614-0. We will be happy to help you.

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