Channel Management

As a wholesaler or purchasing cooperation, you are faced with the challenge of managing extensive product master data as well as marketing and sales documents such as product catalogues and price lists from your affiliated manufacturers centrally and in a target group-oriented manner. Different access rights make efficient, centralised data management difficult. Trade customers, sales employees and end consumers each have individual requirements when it comes to accessing and using product data and documents.

Not all of your target groups should have unrestricted access to all data and documents. For example, your trade customers need technical information, but do not need access to sales documents such as price lists. Your office staff, on the other hand, need these price lists for their daily work. You also need a separate channel for training documents, for example, which should only be accessible to your employees.

With XS Channel Management, you have the option of defining and managing channels with different content such as product data or marketing and sales documents. This means that each relevant sales channel can be provided with the right content and information in a target group-orientated manner. The channels can be customised or expanded at any time.