Product data quality in e-commerce: Recognise and correct common errors

News / Open Datacheck / Omni Channel Stream / Customer Portal / Supplier Portal - 20.May.2025

Structured, complete and correct product data is a business-critical necessity for wholesalers. It not only influences customer satisfaction, but also efficiency and sales. The quality of the data is crucial for successful online sales.

Incorrect units of measurement, missing technical details or outdated product images - such shortcomings in the product data can have far-reaching consequences and quickly lead to incorrect purchases, queries or unnecessary returns. Product data quality is a decisive success factor, especially in e-commerce, because customers - whether they are tradespeople, planners or purchasers - expect precise, reliable and easily accessible product information.

A practical example: a HVAC wholesaler with over 2 million items in its online shop is faced with the challenge of managing inconsistent and sometimes incomplete product data. Units of measurement are incorrect, important technical information is missing, product images are not always up-to-date. The consequences are immediate: rising complaint rates, high customer service costs, increasing customer dissatisfaction and falling sales.

Solutions for higher product data quality:

Reducing sources of error through centralised data maintenance
A centralised system minimises manual input errors and ensures a uniform database.

Accelerated processes through automated data flows
By connecting to ERP and e-commerce systems, product information is distributed efficiently and consistently across all channels.
Increased customer satisfaction thanks to complete, reliable information
Precise technical information, up-to-date images and standardised units of measurement ensure a professional buying experience and boost customer confidence.

With a central product data management and e-commerce system, automated interfaces and structured data, data quality is optimised, process costs for data maintenance are reduced and e-commerce is improved. As a wholesaler, you therefore create the ideal basis for digital sales success.

Further information can be found here: XS Cloud - Product data management

Are you looking for a solution for your data logistics and e-commerce? Then you are welcome to contact us by e-mail at service(at)itek.de or by telephone on 05251 / 1614-0. We will be happy to help you.

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